Tartalomjegyzék

TikTok advertisement

27 February 2023

One of the biggest trends in social media platforms among young people today is definitely the drastic explosion of TikTok. This dynamic growth and strong activity among the younger age group makes it an extremely attractive platform for advertisers. The app is essentially about making and sharing short humorous videos, with dancing and sing-alongs predominating.

Where can your ads appear?

There are many ways to display your ads, but for most advertisers there is only one that is affordable. This format is known as in-feed video advertising, which can appear while scrolling through native videos. This ad format generally results in high engagement. It is primarily suitable for brand building, but conversion targets can be set for products and videos that fit the platform.

TikTok is a relatively new advertising platform, but apart from a few limitations, it has a lot of possibilities to target users based on behaviour, interest or even database.

What to look out for in TikTok ads?

Compared to other social networking sites, TikTok introduced targeted advertising relatively recently, in 2019, and it allows to reach a target audience in a similarly to Facebook ads. However, there are important differences, such as the vertical format of the video, which is now adapted to the smartphone screen.

It is therefore very important that Tiktok ads are uploaded in the correct size, as the wrong size is usually not accepted by Tiktok.
Different Tiktok ad types have different lengths of video, the longest of which is the 60-second TopView Ads.
As Tiktok is primarily a platform for music videos, use music, especially if it is very actual and popular.
A common feature of social media platforms is that content needs to have an immediate impact to attract and retain the attention of the visitors.
A short accompanying text is also an important tool to grab attention, help to interpret the video and share important marketing message at the same time.
A call to action is an essential part of TikTok advertising. It is a way to guide potential customers and buyers to the next step.

The 5 most important TikTok ad formats

1. TikTok TopView

TikTok TopView videos are one of the most popular options for advertisers, appearing right at the top of the "For You" section. They can be up to 60 seconds long and usually appear 3-5 seconds after the app is opened. The user's attention is primarily captured by the captivating video and music. Ads can also include a CTA (call-to-action button).

TIKTOK TOPVIEW SPECIFICATIONS:

Maximum video length: 60 seconds
Recommended resolution: ≥540*960px, ≥640*640px, or ≥960*540px.
Aspect ratio: 9:16, 1:1, or 16:9
Format: .mp4, .mov, .mpeg, .3gp, or .avi
Size: ≤500 MB
Bitrate: ≥516 kbps

2. TikTok Brand Takeover (full screen brand ads)

Full page TikTok ads are mainly used by big brands as they are more expensive than traditional solutions. Within this type of ad, you can choose between dynamic or static ads that completely occupy the user's screen. A moving image file of 3 seconds or a video of up to 5 seconds can be uploaded. Many companies choose this TikTok ad format to drive users to a landing page.

Each user can see a maximum of one "Branded Takeover" ad per day, so competition is lower for these. This type of TikTok video format is suitable for brands that already have an established follower base on the platform. With over 90% of TikTok users opening the app daily, Brand Takeover ads can reach a huge audience.

TIKTOK BRAND TAKEOVER SPECIFICATIONS:

Static image file types: JPG or PNG.
File size: <50 KB
Video duration: 3-5 seconds
File types for video: mp4, .mov, .mpeg, .3gp or .avi
Recommended aspect ratios: 9:16, 1:1 or 16:9

3. TikTok In-Feed ads

These are the more traditional and most common TikTok ads that the user sees while browsing the app. They can also be as short as 1 minute, although TikTok recommends that they are no longer than 9 to 15 seconds. Like the videos that appear in the "For You" feed, users can interact with these ads by sharing or liking them.

You can also add a CTA button to this ad type. They can be very effective if the content is sufficiently attention-grabbing and relevant. In-feed ads are also the cheapest option, although they are a slightly more expensive than Facebook or Google ads.

IN-FEED SPECIFICATIONS OF TIKTOK:

Aspect ratio: 9:16, 1:1 or 16:9.
Video dimensions: ≥540*960px, ≥640*640px or ≥960*540px
File types: .mp4, .mov, .mpeg, .3gp or .avi.
Maximum video length: 60s, although TikTok's recommended length is 9-15s.
Tiktok video size: ≤500 MB

4. Branded Hashtag Challenge

The Branded Hashtag Challenge is one of the most prominent features of the video sharing platform. Hashtag Challenges are essentially engagement advertising solutions that allow users to express their own creativity and join an online trend. These ads have the same specifications as other video ads. The more people use the hashtag in the videos, the higher the reach.

5. Branded effects

Branded Effects allows companies and marketers to create unique filters and visual experiences using stickers and special effects. Users are free to apply these filters on TikTok. This format is particularly useful for reaching younger audiences. However, it is worth combining these ads with multiple TikTok advertising solutions to increase effectiveness.

Would you advertise on TikTok? Leave it to us!

We help you manage and optimise your TikTok campaigns, with a strategy tailored to your goals. We place high priority on ongoing optimisation to ensure that your TikTok campaign is the most cost-effective, therefore, we carefully consider your potential target audience to reach the most relevant people. And with the help of our graphic designers and creative specialists, we can produce unique and eye-catching creatives, which is one of the most important aspects of advertising on TikTok. You don't have to shy away from producing video content either, as Meraki's in-house film department can cater for all your unique needs.

Why Meraki?

TikTok hirdetés: válaszd a Meraki Marketing digitális ügynökséget

As every business is unique, we'll find the advertising strategy that best suits your goals, rather than a template solution, and build our campaigns around that. Because marketing is a complex process and the effectiveness of your campaigns depends on several important factors, we'll help you manage your digital presence from every aspect. Each of our clients is assigned a dedicated account manager to ensure the most effective collaboration possible. We are constantly looking for new and innovative solutions to achieve your goals. Over the years, we've launched hundreds of successful campaigns for small and large companies alike, for a wide range of services and products, so we're confident that we can help you build and manage an effective TikTok campaign.

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27 February 2023