A good website means not only a presence in the online space. It must be in harmony with the brand, the brand image, and with sales objectives.
A good website reduces campaign costs and increases sales volume in the long term.
A website is also an investment where the aim is to generate return. In addition to making our business available in the digital space, we must not forget that it makes sense only if it generates profit. Simple conventional solutions often fail to live up to expectations, causing resources spent on online presence only to operate with less efficiency. So, the aim is to have our campaigns convert, bring new customers, to make Google prefer our advertisements, and to make it show our websites among the first results during a web search. It is also important that the content of the website captures visitors’ attention and that they understand your message as soon as possible so that they buy instead of clicking away.
So, the main points are a user-friendly website, good search engine optimization, the transmission of messages to prospective customers, well-written advertisements, and generally, a meaningful, nice, fast website with working functions.