What does Meraki offer?
Specialization Full of Challenges
No company's life is easy, regardless of what product or service they sell. This is exponentially true for companies and corporations typically operating in industry, production, or production chains that have specialized in manufacturing high-value products. These companies typically produce machines and manufacture components in low volumes but exceptionally high value, or participate in manufacturing chains with particularly long lead times. The price of a single structure or machine can approach tens of thousands or even hundreds of thousands of euros, and typically only a few dozen can be produced annually. Sometimes they sell lower-priced products, but even when extending trade globally, the demand side consists of only a few dozen companies.
The Traditional Marketing Approach
At most industrial companies, questions periodically arise: "How could we integrate marketing into sales?", "Is there any point in spending on marketing?", "Do we even need to deal with marketing?"
Typically, the answers are: "There's no way", "No", "
In our experience, most domestic and international manufacturers fundamentally avoid extensive marketing activities and instead concentrate much more on strengthening their sales teams. In most cases, a website is created where they list the most important services and provide contact information, but these systems quickly become outdated and make any larger-scale future communication impossible.
Industrial Marketing at Meraki Marketing
With ten years of experience and numerous international success stories behind us, we see the marketing opportunities for industrial players completely differently. The transforming technological environment, the new engineering generations that have grown up in the meantime, and changes in corporate management perspectives now require industrial players to gradually shift into gear in their communication. The AI revolution, the growing labor shortage, and the increased global communication noise have brought industrial companies to the point where they need to apply more active marketing activities not only to increase revenues but also to ensure survival.
This is where we help. We know the path that industrial players have traveled/are traveling over the past decades. We know what challenges they typically face in their daily operations, but most importantly, we can offer solution packages and concrete steps with a proven service portfolio so that you can reach your target markets and specialized target audiences not only in Hungary but also internationally.
Space and Defense Industry
References:
The space and defense industries are long-established areas of our country's industry. In the past decade, thanks to the acceleration of technological competition, the transformation of the nature of conflicts, and the coordination of international efforts, national economies have been devoting increasing focus to the renewal of these areas. Our country is no exception to this process. Although communication in these areas is highly regulated, it is still valuable and almost mandatory. The basis of our approach is laying the foundations for brand positioning and creating a marketing strategy that can flexibly adapt to the exceptionally long decision-making cycles of these industrial areas, handling B2G-G2G and B2B interconnections.
We help our clients' products, services, corporate strategy, and visual identity appearance with continuous work and creativity.
Main tasks
Branding and visual identity creation
International professional LinkedIn presence
Graphic design
Marketing strategy
Event support
Content production
Brochure and presentation production
Promotional product manufacturing
UX/UI design
Web development
Web hosting and maintenance
Automotive Industry
References:
Many companies in Hungary have specialized in supporting the European automotive industry. They have built their product and service portfolios primarily on component manufacturing and supporting manufacturing processes. The target audiences for communication here are C-level, quality assurance, engineering professionals, and decision-makers at various points around the world, whom the sales team can reach with continuous, quality, specialized marketing support. Our approach in every case is to cover the entire marketing funnel, meaning beyond brand building, we guide the ideal target audience all the way to contact conversion.
We support our clients' sales of production line electronic test equipment and leak testing machines with continuous communication and campaigns, primarily with European and occasional global focus.
Main tasks
International professional LinkedIn presence
Graphic design
Marketing strategy
International PPC campaign management
Content production
Brochure and presentation production
Event support
Promotional product manufacturing
UX/UI design
Web development
Web hosting and maintenance
Hungary has outstanding manufacturing capacities in our region for both dietary supplements and cosmetics production. Several renowned global brands' products are also manufactured in our country in private label, white label, and other contract manufacturing formats. It is always our company's special assignment to ensure continuous inquiries for our manufacturers through globally coordinated marketing activities. B2B communication in this case is also multi-layered, and the communication is complex.
We advertise our clients' services in all countries of the world, with special emphasis on European and Middle Eastern regions.
Private & White Label Contract Manufacturing
References:
Main tasks
Graphic design
Marketing strategy
Event support
Content production
Social media presence
International PPC campaign management
Our country has outstanding traditions in leveraging electrical energy engineering knowledge. Many companies specialize in this field, but the level of communication varies. The management of electrical energy developments and the production and sale of specific products are particularly important areas of the Hungarian economy. The target audiences for communication in this field are diverse, and B2B communication must plan at multiple levels and with multiple messages. Our approach in every case is to adapt brand positioning to the unique target audience's needs, so in this industry, we typically create complex, mutually supportive, and building communication directions.
We primarily advertise our clients' products and services in our country, but we maintain active relationships with international suppliers and participate in coordinated, cross-border campaigns.
Low, Medium, and High-Voltage Electrical Industry, Energy Storage, Solar Energy
References:
Main tasks
Social media presence
Graphic design
Marketing strategy
Event support
Content production
Brochure and presentation production
Complex PPC campaign management
Supplier relations
Promotional product manufacturing
UX/UI design
Web development
Web hosting and maintenance
