Services

AI

Artificial -
Intelligence -
in marketing

AI shouldn't be entertained, but actively treated as a partner
increating successful marketing campaigns.

The Transformation of our Communication

Since its founding in 2016, Meraki Marketing has given special attention to innovative and dynamically growing small and medium-sized enterprise star geting domestic B2C, B2B, and B2G audiences. Over the past 10 years, we have contributed to the successful operation of more than a hundred companies, managing the development of digital and offline presence, strategic planning, technology toolkit design and implementation, and continuous, quality, results-oriented communication all in one place.

The competitive environment for companies has fundamentally transformed with market trends and emerging AI technologies. Responding to emerging opportunities, Meraki has been developing and implementing AI-based business solutions for more than three years. Based on our experience, our partners typically achieve 20-40% efficiency increases in automated processes, resulting in 6-12 month ROI.

Identified Business Challenges and Solutions

High operating costs?

20-40% cost reduction achievable by automating repetitive, rule-based processes. Most common areas: data entry, reporting, customer communication, invoicing.

Capacity constraints?

The introduction of 24/7 AI assistants eliminates opening hours and staffing limitations. Scalable solutions that automatically expand as workload increases.

Slow decision-making?

Faster, data-driven decisions through real-time data analysis and predictive models. Automated reports and forecasts for management.

Inconsistent customer experience?

Unified AI-driven communication across all channels. Personalized yet standardized customer service.

Mesterséges Intelligencia a marketingben, AI

Technological Approach

Meraki does not develop its own AI models. Instead, we integrate and optimize proven technologies available on the market for specific business tasks. We continuously research and implement these.

Selection criteria:

Cost-effectiveness: optimal price-value ratio for the task
Performance: meeting response time and accuracy requirements
Scalability: ensuring growth potential
Security: compliance with GDPR and industry standards

Platform-independent solutions: developments are not dependent on any single technology provider. Exchangeable and updatable components at any time ensure long-term sustainability.

Service Areas

AI Assistant Implementation

Introduction of voice and chat-based virtual assistants for various business processes. Sales support, customer service, internal help-desk, appointment scheduling—the possibilities are endless. Full CRM and ERP integration available.

Business Process Automation

Document processing, data extraction, workflow automation. Identification and mechanization of repetitive tasks. RPA (Robotic Process Automation) solutions.

Predictive Analytics and Business Intelligence

Sales forecasting, customer behavior analysis, inventory optimization. Real-time dashboards and alerts. Anomaly detection and risk management.

Marketing Automation
and Optimization

AEO/GEO: Optimizing appearance in AI chatbots
Dynamic content generation and personalization
Campaign automation and performance optimization
Marketing attribution and ROI measurement

Project Implementation Process

Business needs assessment and process analysis. Mapping current operations, identifying automation opportunities. ROI calculation and feasibility study.
Proof of Concept development. Creating a minimum functionality prototype to validate the concept. Rapid iteration based on feedback.
System integration planning. Assessment of existing IT infrastructure, defining integration points. Clarifying data security and compliance requirements.
Implementation and testing. Gradual introduction with pilot group. Performance monitoring and fine-tuning. User acceptance testing.

Live deployment. Full implementation, user training. Development of documentation and support processes.

Continuous optimization. Regular performance evaluation, introduction of new features. Technology updates and model replacement as needed.

AI Solutions in Action

Call Center AI Agent Implementation

AI-based call initiation to guarantee cash-on-delivery coordination.

Advantage: Resource optimization. The same task was previously handled by multiple full-time colleagues, who could thus be reassigned to higher value-added tasks.

Telephone Order Placement

B2B webshop order placement with AI voice agent assistance. Collection of product, quantity, contact information, and shipping address, followed by sending invoices to customers.

Advantage: minimizing time-consuming tasks. The webshop's customer audience was minimally able to switch to online ordering, but there was no capacity for telephone customer service. The AI efficiently handled all incoming inquiries.

Shoprenter Chat Agent

Order and payment solution via chat with AI agent assistance.

Advantage: increasing customer experience, resource optimization, revenue maximization. Due to the nature of the products, many questions arrive before purchase. The AI efficiently answers these, or in special cases can connect an expert colleague. In cases where the AI can successfully complete the process, the purchase can also be initiated through it.

AI Video Production in Festival Environment

Creation of 30-second commercials with fully AI production.

Advantage: cost reduction, customer experience maximization. Passholders could submit their dreams, which the AI realized based on their Facebook profile pictures.

Automatic Ad Creation for Webshops

Creation and size mutation of thousands of ad creatives based on custom templates by providing URLs.

Advantage: cost reduction and expansion of optimization possibilities. At the SME level, creative creation takes a lot of time and energy. With such a tool, this can be significantly reduced.

Billboard Campaign with AI-Generated Images

Billboard campaign in Hungary, for which all images were created with AI.

Advantage: cost reduction and project duration shortening. No need for expensive photography and royalty payments, while AI creates creatives that completely match the brand identity based on knowledge of previous campaign creatives.

Why Meraki?

Proven expertise
3+ years of experience in implementing AI projects, numerous successful implementations across various industries.

Business focus
Not the technology, but measurable business results are the goal. Every project starts with concrete ROI expectations.

Flexible solutions
We're not tied to a single technology, we always choose the optimal solution.

Long-term partnership
Continuous support and development, adaptation to changing business needs.

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