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Case study


Information Technology Consulting Ltd.


ABESSE case study

Time period

2022 Jan. - Feb.

Their story

  • As a technology consultant and IT service provider, Abesse Information Technology Consulting Ltd. typically supports the critical business processes of large domestic companies by developing custom applications and automating processes.

    The nearly 20-year-old company, which employs 150 people, achieved net sales of more than HUF 2.5 billion in 2021.

The challenge

By 2022, Abesse Zrt. faced the same skills shortage as other companies in similar fields. As a growing Hungarian-owned mid-sized company, it wanted to attract more young developers, even those just starting their careers, and inspire long-term commitment from prospective employees. An important goal was to implement successful recruitment support in the short term.

As CEO Zoltán Németh put it:
"In a labour shortage, a Hungarian company might start from an even greater disadvantage. Because they know less about it, fewer are thinking of working for a domestic, family-oriented company instead of the predictable world of multinationals.
We wanted to reverse this situation and achieve results.

In addition to expanding our trainee programme, we were also thinking of launching a strong communication campaign that was different from the grey average, but we had no experience in this. Conversations with Meraki convinced us that we could rely on their expertise."

The only thing worse than blindness is having sight but no vision.

Helen Keller

The concept

The focus of most employer branding campaigns is on the NOW: what it's like to work for the company, what a day is like for the employee. Our creative idea takes us further and further back in time: 'If you choose Abesse as your workplace today, you won't regret that decision for years, or even decades, to come. Our company will support you professionally and personally."

In the creative realisation of the concept, future scenarios were targeted: three films set in the future, in which retired developers reminisce about their important years at Abesse. The authenticity of the films lies in the fact that the content, developed with the client, is professionally supported down to the smallest detail, from the text to the props. And by putting the development messages into the mouths of older people, we put a twist on the contemporary message of employer branding - today, communicating enduring values is 'cool and fresh', not necessarily just about the present moment.

The difficulty of the task was optimising resources at a much lower level than for commercials. The future layer was only subtly superimposed, in a signpost-like way, on the familiar world, the beautiful setting where former Abesse colleagues recounted their memories. The films target three different professionals and positions that are currently considered the most important target groups in recruitment, while also providing an insight into Abesse's company culture.

The result

The innovative, unconventional storytelling, which in places tends towards science fiction, was a success.

To date, there have been almost 5 million video views, including social media data from YouTube, TikTok, Facebook, Instagram and LinkedIn.

Thanks to the success of the campaign,'s traffic has increased by 1137%. As a result of the campaign (compared to the first two months of 2022), the number of applicants increased by 55%. It is particularly pleasing that while prior to the campaign there were no database applicants in 2022 (i.e. who did not apply for a declared current vacancy), the campaign registered double-digit database sign-ups during the two months of the campaign.

"I think it's fair to say that it's been a tiring process, but it's been very exciting and instructive. Seeing the numbers and experiencing the process, we would not hesitate to embark on the project again."

Zoltán Németh | CEO Abesse Zrt.