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Case study

Profirent

Gépkölcsönző Kft.

The client

Profirent case study

time period

2022 – to date

THEIR STORY

  • The predecessor of the Austrian -owned Profirent Machine Rental company was founded in 1991. Since then , the company has become the number one construction machine rental company in the country.

    It offers its clients nearly 8,000 types of equipment at nearly 20 locations, from mobile fences used at festivals to the largest and heaviest lifting machines.

    Along with equipment rental, it also provides services representing a complex solution to its customers, including planning and delivery.

The challenge

Before 2022, internal communication faced several difficulties.

On the one hand, activities in this direction did not take advantage of the opportunities inherent in synergy, that is, the messages displayed in internal communication did not form a unified corporate message.

On the other hand, the corporate events, happenings and the materials to be introduced to the employees - in the absence of a unified message and framework - represented a confusion of abundance, and not a communication that builds on each other and reinforces each other.

Our task was to find a cohesive creative platform in close cooperation with Profirent's HR department, which steers the messages in the same direction even at the concept level.

In the meantime, communication had to be redirected to the already existing digital, internal interface, and its possibilities had to be exploited, as well as the use of the internal News Stream by employees had to be strengthened.

The solution

We created a general creative layout in which we could display a wide variety of messages efficiently and effectively. In addition, together with the client, we reviewed the annual communication tasks and defined the most important messages in a thematically grouped, chronological table.

The most important change for the client was that, with the help of a team of account and creatives dedicated to internal communication, they received advertisements that fit the "mood" and world of the company - both digitally and offline.

Redirecting internal communication to its own digital interface put this channel in strong focus - that is, from then on, employees increasingly had to read the cloudbased internal News Stream, available from anywhere, on any device, for information.

The new creative approach playfully, sometimes humorously, but always excitingly drew the workers towards the given communication goal. Thanks to the variety of concepts and texts invented by Meraki, the campaigns did not suffocate, there was plenty of room left for creative experimentation and implementation. The joint work required the close cooperation of Profirent's HR department and Meraki's staff, which was realized in an exemplary manner.

Results

  • As a result of the work started with Meraki, employee satisfaction increased demonstrably in just over a year, and internal communication received one of the highest scores.
  • More and more people are posting to the internal News Feed.
  • The classic employee forum, held from time to time, can be omitted, as the digital internal interface satisfies all such needs.
  • Employees encounter exciting, imaginative internal communication solutions, creativity and playfulness (which are part of Profirent's values) appear in the advertisements.
  • The News Feed became the main communication channel.
  • In addition to the posts, video materials are also produced with the active support and participation of the management.
  • As a result, an even more transparent and open communication style could be realized, which builds on the activity of senior managers and employees alike.
  • In addition to the content created for the News Feed, the materials also include posters, pop-up messages, educational materials, flyers and diplomas. We implemented them in such a way that they were seamlessly integrated into Profirent's general employee communication.

Kata Bolla, Profirent Head of HR:

„Meraki was willing to put in the work needed to understand a customer's industry and human relationships. I feel that thanks to this, our cooperation is excellent both professionally and personally, and I know that I can count on them even with the most impossible deadlines and the most difficult tasks”

The team

THE CONCLUSION

Meraki Marketing has gained a satisfied customer in yet another industry. One of the great lessons of cooperation with Profirent is that we must support the customer in all circumstances and challenges.

Sometimes it's just a catchy slogan or an attention-grabbing image - but if the customer, in our case Profirent, wants it, it means a strategy built from the ground up, inventing an extra event element or designing a long-awaited internal information material.

In the meantime, we strive to ensure that the conceptual considerations remains intact and that the general messages are strengthened.