How to use AI in marketing

Artificial Intelligence (AI) is no longer a distant fantasy, but a reality of everyday life. As technology advances at an incredible pace, it becomes increasingly important to understand how to use this tool to increase the effectiveness of your marketing efforts. Read on, let's delve into how AI can be used in marketing!

AI can revolutionise the field of marketing, creating opportunities to improve customer interactions, increase the effectiveness of marketing campaigns and improve the accuracy of results measurement. But what is AI?

What is artificial intelligence?

Artificial intelligence refers to machine learning systems that can produce manifestations that mimic human intelligence. This includes collecting, analysing, interpreting, and deciding on actions based on data - all tasks that were previously only possible with a human brain. 

AI not only enables the automation of routine tasks but also solves complex challenges such as natural language processing (NLP) and machine learning (ML), which enable machines to interpret and learn human language during interactions.

Deploying artificial intelligence 

AI has revolutionised the world of marketing. It allows businesses to gain deep insights into the needs, behaviours, and preferences of their target market. 

Thanks to the emergence of ChatGPT and other language models, our expectations of AI have risen even higher. These tools are opening new dimensions in content generation, customer service and personalised marketing, enabling businesses to develop a truly personal relationship with their customers.

In this dynamic world, the use of AI is no longer just an option, but a necessity for companies to keep pace with their competitors and appeal to 21st-century consumers. How is AI giving wings to different areas of marketing? Let's learn about the different aspects.

Using artificial intelligence in marketing

The use of artificial intelligence has transformed the world of marketing in recent years. This is particularly true in areas such as content generation, audience segmentation, customer service, programmatic advertising, SEO, and e-commerce. Let's see how!

Content generation

Content is the heart and soul of the online world. But how do you keep up with the ever-increasing demand for content? Generative AI technologies such as ChatGPT have revolutionised the way blog articles, emails, and website texts are created. From a short promt, these tools can generate relevant and engaging content, significantly reducing the time and cost of content production.

Audience segmentation

Not all customers like the same things, so why send them the same marketing message? With AI, companies can intelligently segment their customers based on interests, demographics or buying habits. As a result, they can execute personalised marketing campaigns that better target specific segments to increase engagement.

Customer service chatbots

AI chatbots can now communicate as naturally as a human customer service agent. These chatbots save time and money during customer service interactions, offering fast and efficient solutions, while significantly improving the customer experience.

More accurate ads

AI has also revolutionised the world of advertising. It is now possible to automate and target the placement of ads on social media platforms or other websites based on users' past activities and preferences. This results in much higher conversion rates while targeting potential customers more precisely.

Search Engine Optimisation (SEO)

The use of artificial intelligence allows companies to optimise their websites for search engines. AI-based tools can help understand which keywords and content will perform better in Google's search results, and make recommendations for optimising content, thus significantly improving a website's SEO performance.

E-commerce

In e-commerce, artificial intelligence can be used to personalise the customer experience almost entirely. From recommender systems to personal assistants that provide intelligent shopping advice, AI offers huge benefits for e-commerce businesses. In addition, imaging AI gives users the ability to visually see what a product looks like in real life, further increasing sales and customer satisfaction.

The use of AI has become an essential part of today's marketing strategies. AI's capabilities not only offer efficiencies and cost savings but also allow companies to offer truly relevant and personalised content, differentiating themselves from competitors.

Companies that do not take advantage of the data capabilities of modern technology out of convenience and familiarity are making a huge mistake. This is the way of the future, which everyone will sooner or later follow, but those who dare to try new solutions will certainly do well. 

At Meraki, we can help you find a smart and efficient way to get started! Contact us and we'll help you achieve your goals!