5 things you need to know before working with an online marketing agency

For any business, the idea of working with a professional marketing agency that can help to take advantage of the opportunities that online marketing can offer is tempting. Before entering such a partnership, there are a few things you should think about. 

Choosing an online marketing agency is not an everyday decision. It's a step that can determine your business's digital presence, branding, and customer base growth in the long run. It makes a difference who you entrust all this to!

In this article, we've put together some of the key factors you should consider before making that coveted handshake with a marketing firm. We'll help you find the perfect partner to work with to help your business soar in the digital world. Dive between the lines and discover what you need to consider before making a decision!

Agency competencies and experience

When you are looking for an online marketing agency, the first and most important thing to consider is the agency's competencies and experience. A competent team that is already proven in the industry can be key to your success.

Relevant industry experience

Look for an agency that has expertise in your industry. This will ensure they understand the needs of your target audience and can develop an effective marketing strategy to win them over. Industry experience also helps ensure that the agency is aware of the latest trends and challenges you face.

Client portfolio overview

Look at the agency's past and current clients. Do they work with companies that are like yours in size or industry? Look at client satisfaction and, if possible, ask for references. A strong client portfolio says a lot about the agency's competence.

Team composition and expertise

Get to know the agency team. See what background and skills they have. An ideal team will combine specialists from different fields, be it SEO experts, graphic designers, social media managers, or analysts. The more diverse the team, the more channels they can effectively support.

Achievements and successes

Finally, study the results achieved by the Agency. What value have they created for their clients? Can they show specific examples of increased traffic, conversions, or revenue? A good agency takes pride in its successes and is happy to share this evidence with prospective partners. By examining the results, you can get an idea of what effective services they can expect.

Range of services offered

When choosing an online marketing agency, it is important to be aware of the services they offer. A good online marketing agency will provide complex solutions that will help you exploit the potential of the digital world for your business.

One of the agency's key services is search engine optimisation (SEO), where experts work to get your website to the top of search results so more potential customers can find you. In addition, PPC can be an effective tool to generate immediate visibility and traffic.

Social media marketing is now an essential part of your online presence. A professional agency will help you choose the right platforms, target your audience, and build your brand. Email marketing targets potential and existing customers with personalised messages and offers, increasing their willingness to buy.

Content marketing is about creating valuable and relevant content that attracts and retains audiences. The agency's creative team creates blog posts, videos, infographics, and other content that builds brand awareness and expert credibility.

Finally, a good online marketing agency will place a strong emphasis on conversion growth and analytics. They constantly monitor and optimise campaigns to maximise return on investment (ROI) and achieve the goals they set.

Collaboration and communication

Smooth communication is essential when working with an online marketing agency. With a dedicated contact person, you will always know who to turn to with questions and ideas. This person is not just one name among many, but a trusted partner who knows your business goals and will help you achieve them.

However, communication should not be limited to an email exchange. The agency must be available through multiple channels, whether it's a phone call, video conference, or face-to-face meeting. Regular meetings allow you to hear first-hand how campaigns are progressing and to fine-tune the strategy if necessary.

At the same time, professional confidence is based on transparent, data-driven reporting. A professional online marketing agency uses performance metrics that are truly relevant to your business. So, you can constantly monitor the results of your campaigns and the return on your investment. 

When choosing an agency, look for one that is sufficiently flexible and customer-focused. Communication should be a two-way street, not only sending reports but also being open to your comments and suggestions. After all, we have a common goal: to strengthen your business's online presence and achieve the business results you want.

Pricing and terms of contract

The financial implications of working with an online marketing agency and the details of the contract are worth considering carefully. When choosing a pricing model, consider whether an hourly, fixed monthly, or success fee structure is best suited to your business needs and budget. Some agencies prefer one or the other. It is also important to clarify payment terms and methods to avoid misunderstandings later.

When considering the duration of the contract, think about whether you are planning to work with the agency for the long term or whether you would prefer to work with them for more flexible, shorter periods. 

Finally, the management of intellectual property rights is also a key issue. Make sure the contract is clear about who owns the rights to use creative material and content created during campaigns to avoid legal complications.

Technological background and tools

When choosing an online marketing agency, don't forget about the technological background! Modern tools and software are essential to work effectively. Make sure the agency uses up-to-date, reliable platforms that can handle the latest trends and challenges.

Data security is also a key factor. Ask what steps the agency takes to protect client data. A responsible team will always place a high priority on data protection and have the necessary security protocols in place.

Last but not least, think about the future! Choose an agency that is open to innovation and able to adapt to changing needs. Scalability and development opportunities will ensure that your collaboration is fruitful in the long term and that campaigns always perform at the highest level.

Why choose Meraki Marketing when looking for an online marketing agency?  

If you are looking for truly effective and efficient online marketing solutions for your business, Meraki Marketing is the perfect choice. Our dynamic and innovative agency was created to help our clients stand out in the digital space. 

The Meraki team is made up of experienced professionals who passionately believe in unique and creative approaches. Whether it's search engine optimization, social media marketing, or even content marketing, they give each project personalized attention. 

The agency prides itself on transparent and honest communication with its clients, so you always know exactly where your campaigns are at. Meraki stays on top of the latest trends and technologies to ensure they always offer you the most effective solutions.

When you choose Meraki Marketing, you're working with a partner who truly understands and has your business's unique needs and goals in mind. Contact them today and discover how the Meraki team can boost your business in the digital world!