Marketing solutions for internationally competitive industrial companies with specialized product portfolios.

No company's life is easy, regardless of what product or service they sell. This is exponentially true for companies and corporations typically operating in industry, production, or production chains that have specialized in manufacturing high-value products. These companies typically produce machines and manufacture components in low volumes but exceptionally high value, or participate in manufacturing chains with particularly long lead times. The price of a single structure or machine can approach tens of thousands or even hundreds of thousands of euros, and typically only a few dozen can be produced annually. Sometimes they sell lower-priced products, but even when extending trade globally, the demand side consists of only a few dozen companies.

At most industrial companies, questions periodically arise: "How could we integrate marketing into sales?", "Is there any point in spending on marketing?", "Do we even need to deal with marketing?"

Typically, the answers are: "There's no way", "No", "

In our experience, most domestic and international manufacturers fundamentally avoid extensive marketing activities and instead concentrate much more on strengthening their sales teams. In most cases, a website is created where they list the most important services and provide contact information, but these systems quickly become outdated and make any larger-scale future communication impossible.

With ten years of experience and numerous international success stories behind us, we see the marketing opportunities for industrial players completely differently. The transforming technological environment, the new engineering generations that have grown up in the meantime, and changes in corporate management perspectives now require industrial players to gradually shift into gear in their communication. The AI revolution, the growing labor shortage, and the increased global communication noise have brought industrial companies to the point where they need to apply more active marketing activities not only to increase revenues but also to ensure survival.

This is where we help. We know the path that industrial players have traveled/are traveling over the past decades. We know what challenges they typically face in their daily operations, but most importantly, we can offer solution packages and concrete steps with a proven service portfolio so that you can reach your target markets and specialized target audiences not only in Hungary but also internationally.

Audit    Strategy    Digital Infrastructure    Positioning    Lead Generation

Based on our experience and rigorous research methodology, we assess your company, areas of activity, international competition, and review your past and current communication channels. During the detailed audit, we check your digital infrastructure and review your company presentation portfolio.

Taking the audit results into account, we create a detailed marketing strategy. Its elements include creating a detailed corporate branding strategy, preparing communication matrices, and developing essential sub-strategies such as PPC, SEO, or social media.

One integral part of the audit is the technical, structural, and textual review of the corporate website, the foundation of all digital communication. In our experience, most industrial corporate sites do not meet global expectations in terms of security, technical parameters, or visual identity. With the help of our specialized UX/UI designers and specialized web developers, we take your website to a new level.

See how we've helped others with brand building through new websites!

Expleo.hu, MVS, REMRED, 4iG, TNE

Your brand's appearance must fully reflect the world-class standard that will enable you to successfully compete with your global rivals. We produce company presentations, update product sheets, and expand your toolkit with unique marketing ideas. We also actively support your sales team with graphic tasks, because good sales is unthinkable without high-quality catalogs, product demonstrations, and presentations.

We also develop and unify your team's and company's online communication, and completely reposition your company on the now mandatory LinkedIn platform.

Although for specialized industrial players, establishing connections happens primarily personally through a strong sales team, marketing is capable of delivering your message to all countries in the world, to every relevant target audience. At Meraki Marketing, with years of experience and references from campaigns run in almost all countries of the world, we have put together a unique advertising mix that can cost-effectively and successfully generate leads for your products and sales team.

With our advertising mix, we have already successfully secured high-value orders in the space industry, automotive industry, machinery manufacturing, and electronics industry.

We are capable of delivering your brand's messages not only through paid advertising but also organically, through SEO activities, to every corner of the world. Our specialized, multilingual copywriting team, armed with the latest knowledge of artificial intelligence, ensures continuous international growth on Google, Bing, and AI chatbot platforms.

References:

The space and defense industries are long-established areas of our country's industry. In the past decade, thanks to the acceleration of technological competition, the transformation of the nature of conflicts, and the coordination of international efforts, national economies have been devoting increasing focus to the renewal of these areas. Our country is no exception to this process. Although communication in these areas is highly regulated, it is still valuable and almost mandatory. The basis of our approach is laying the foundations for brand positioning and creating a marketing strategy that can flexibly adapt to the exceptionally long decision-making cycles of these industrial areas, handling B2G-G2G and B2B interconnections.

We help our clients' products, services, corporate strategy, and visual identity appearance with continuous work and creativity.

Main tasks

References:

Many companies in Hungary have specialized in supporting the European automotive industry. They have built their product and service portfolios primarily on component manufacturing and supporting manufacturing processes. The target audiences for communication here are C-level, quality assurance, engineering professionals, and decision-makers at various points around the world, whom the sales team can reach with continuous, quality, specialized marketing support. Our approach in every case is to cover the entire marketing funnel, meaning beyond brand building, we guide the ideal target audience all the way to contact conversion.

We support our clients' sales of production line electronic test equipment and leak testing machines with continuous communication and campaigns, primarily with European and occasional global focus.

Main tasks

Hungary has outstanding manufacturing capacities in our region for both dietary supplements and cosmetics production. Several renowned global brands' products are also manufactured in our country in private label, white label, and other contract manufacturing formats. It is always our company's special assignment to ensure continuous inquiries for our manufacturers through globally coordinated marketing activities. B2B communication in this case is also multi-layered, and the communication is complex.

We advertise our clients' services in all countries of the world, with special emphasis on European and Middle Eastern regions.

References:

Main tasks

Our country has outstanding traditions in leveraging electrical energy engineering knowledge. Many companies specialize in this field, but the level of communication varies. The management of electrical energy developments and the production and sale of specific products are particularly important areas of the Hungarian economy. The target audiences for communication in this field are diverse, and B2B communication must plan at multiple levels and with multiple messages. Our approach in every case is to adapt brand positioning to the unique target audience's needs, so in this industry, we typically create complex, mutually supportive, and building communication directions.

We primarily advertise our clients' products and services in our country, but we maintain active relationships with international suppliers and participate in coordinated, cross-border campaigns.

References:

Main tasks

Build on our international knowledge and experience! We know how to develop your brand, whether it's satellite manufacturing, helium-based leak testing, automotive production line electronic test towers, automated robot cleaning equipment for cleaning factory halls, high-voltage cables, printing technology sales, anti-drone system communication, or any other mouth-watering specialized service.

We always create our recommendations and services building on synergies.

We work with clients for whom growth or international market entry is a priority. That's what we're good at.

OVA

HRKOMM

HRKOMM

HRBEST

We believe that a video is efficient if it is authentic.

Regardless of genre, a good video genuinely delivers messages represented by the activities, employees, and services of the company. We can help you establish the background of this authenticity and find the genre that presents it as effectively as possible – we help you also with high-quality implementation and with interview situations that often seem to be difficult.

At Meraki, we create marketing videos in several genres, from animations to short documentary films. Our work is always preceded by thorough research – we believe that the strength of a good video lies in the background work and in the script developed based on that. This is true for branding films in particular. Our team can also assist in finding the most efficient form, genre, length, and, of course, content of a video together with the customer, about a product or service during a campaign period. In addition to content, implementation is just as important at our company – our video team works together with our graphic artists to create nice and high-quality videos, regardless of content or genre.

Full Implementation